SERVICES

Four practices.
One accountable team.

We’re deliberately narrow. Everything below is work we’ve done enough times to be sure of — and nothing we haven’t.

01

Establish what is actually true

Structured research that separates evidence, claims, inference and uncertainty before important decisions are made.

Opportunity mapping

Roadmapping

01

02

Find what matters commercially.

Customer, market, competitive and performance signals interpreted to expose opportunities, threats and leverage.

Operating model

Process redesign

Change enablement

Org design

02

03

Turn insight into a stronger position.

Positioning, propositions and messaging built around what customers value and markets reward.

Data platform

Governance

Analytics

Forecasting

03

04

Make better judgment repeatable.

Frameworks, workflows and AI-enabled systems that turn commercial reasoning into decisions teams can use again and again.

LLM systems

Workflow automation

MLOps

Monitoring

04

HOW WE ENGAGE

Three ways to start

Three ways to start

Three ways to start

Pick the smallest one that answers your question. You can always go bigger.

Sprint

2 weeks

£12k

fixed price

A focused diagnostic. You leave with a sized opportunity and a decision.

Discovery workshops

Opportunity map

Sized business case

Programme

3–9 months

From £45k

per month

Design and build, delivered by a dedicated squad embedded with your team.

Dedicated squad

Fortnightly releases

Handover & training

Success metrics

Partner

Ongoing

From £8k

per month

A standing relationship — advisory, capability building and on-call delivery.

Named partner

Quarterly planning

Priority delivery

FAQ

Questions we get asked most

Questions we get asked most

Questions we get asked most

How quickly can we start?

Most engagements begin within three weeks. Sprints can often start sooner.

Do you work with our existing vendors?

Almost always. We assess what you already run, keep what works and integrate around it rather than replacing platforms for the sake of it.

Who owns the models and code?

You do. Everything we build is delivered into your repositories and cloud accounts, documented and handed over.

What if AI isn’t the right answer?

We say so. Plenty of problems are solved faster by better process or cleaner data — and we will tell you that before you spend.

How do you measure success?

We agree the measure before we start — cycle time, accuracy, cost per decision — and report against it every fortnight.

Let’s build what’s next, together

Let’s build what’s next, together

Let’s build what’s next, together

A 30-minute conversation is usually enough to see where the leverage is. No deck, no pressure.

CHRIS SHERLOCK

Commercial strategy, intelligence and decision systems for harder business problems.

© 2026 Chris Sherlock. All rights reserved.

CHRIS SHERLOCK

Commercial strategy, intelligence and decision systems for harder business problems.

© 2026 Chris Sherlock. All rights reserved.

CHRIS SHERLOCK

Commercial strategy, intelligence and decision systems for harder business problems.

© 2026 Chris Sherlock. All rights reserved.